TABLE OF CONTENTS


CHAPTER 1: HOW TO BUILD YOUR OWN WATER STORE

1.0 Introduction
1.1 Why Build a Water Store?
1.2 Exactly what is a water store?
1.3 Critera for a Financially Stable and Successful Water Store Operation.
1.4 The ABC’s of starting your own water store business.
1.5 Establish a Set of Goals for Your Business - The Business Plan

CHAPTER 2: BUSINESS DESCRIPTION

2.1 Deciding What Type of Water Store You Will Operate
2.2 The TYPE 1 Water Store - Distillation Plus Point-of-Use(POU) Equipment
2.3 The TYPE 2 Water Store - Reverse Osmosis and POU/POE Equipment
2.4 The TYPE 3 Water Store - Distillation and Reverse Osmosis.
2.5 Deciding How Your Water Store Will Operate
2.5.1 Sole Proprietorships
2.5.2 Partnerships
2.5.3 Corporations
2.6 Water Store Franchises

CHAPTER 3: WATER STORE PRODUCTS AND SERVICES

3.1 Bulk Water Sales and the Water Card Program
3.1.1 The Outdoor After-Hours Vending Machine.
3.2 Water "Accessories"
3.3 Prime Equipment
3.3.1 Definitions Make the Difference
3.3.1.1 Defining Water “Filtration”
3.3.1.2 Defining Water “Purification”
3.3.1.3 Defining Water “Sterilization” and "Disinfection"
3.3.1.4 Defining Water "Conditioning”
3.3.2 Carbon Filter Applications for the Water Store
3.3.3 Reverse Osmosis Filtration Systems.
3.3.4 Steam Distillation Purification Systems
3.3.5 Systems for Travel, Survival and Camping
3.4 Consistency in Prime Equipment and Store Operations
3.4.1 WaterStore Profit Centers and Their Inter-relationships.
3.5 Distributorships and Proprietary Product Control
3.5.1 Product Control Through Distributorships
3.5.2 Niche Markets - Another Method of Control

CHAPTER 4: MARKET ANALYSIS AND DESCRIPTION

4.1 How the Water Store Fits into the Water Marketplace
4.2 Descriptions of Market Type and Size
4.3 Description of Market Growth Potential
4.3.1 Bottled Water Sales
4.3.2 Prime Equipment Water Systems
4.3.3 Water Conditioning Systems
4.4 Description of the Competition
4.4.1 Who are Your Major Competitors?
4.4.1.1 When Your Competition is Another Water Store(s)
4.4.1.2 When Your Competition is a Direct Sales Operation
4.4.1.3 When Your Competition is Bottled Water Delivery
4.4.1.4 When Your Competition is Supermarket Water Sales
4.4.1.5 When Your Competition is Retail Mass Merchandising
4.5 Description and Demographics of Customers
4.5.1 Bulk Water Buyer Demographics
4.5.2 Prime Equipment(Point-of-Use) Buyer Demographics
4.6 Assessing Customer Needs
4.7 Point-of-Use Water Systems in Office Applications
4.8 Marketing POU Systems to the Medical and Dental Community
4.8.1 Example Application for Dentistry
4.9 POU Systems for Industrial Applications
4.10 Health and Environmental Issues
4.10.1 Strategy to Deal with Public Fears for Drinking Water Safety
4.11 "Pure" Water, "Healthy Water" and "Functional Water"
4.11.1 Creating "Functional", "Smart", "Altered"; or "Structured" Water Beverages
4.12 The Element of Time in Water Equipment Performance

CHAPTER 5: WATER STORE LOCATION AND FACILITY REQUIREMENTS

5.1 Criteria for Selecting a Good Water Store Location(analysis of several types of locations)
5.2 Store in a Store Concept
5.3 Store Interior Characteristics
5,4 How to Build a Store That the Health Department Will Approve
5.4.1 Applying Good Manufacturing Practices to the Store Design
5.4.2 Water Quality Testing and Reporting Requirements
5.4.3 Keeping a Clean and Sanitary Water Store
5.4.4 Keeping Proper Records of Store Operation
5.4.5 Labeling of Your Products and Water Store Premises
5.4.6 Water Treatment Equipment Maintenance
5.4.6.1 Mechanical Filtration by Surface or Depth Media
5.4.6.2 Water Conditioning/Softening
5.4.6.3 Carbon Filtration
5.4.6.4 Reverse Osmosis(R/O)
5.4.6.5 Steam Distillation
5.4.6.6 Storage Tanks and Piping System
5.4.6.7 Disinfection by Ultraviolet and/or Ozone
5.4.6.8 Dispensing System
5.4.6.9 Vending System
5.4.7 Sample Water Store Maintenance Logs
5.5 Understanding the Lease Concept
5.5.1 Specific Lease Characteristics
5.6 Integrating a Computer Into Your Water Store
5.6.1 Word Processing
5.6.2 Desktop Publishing
5.6.3 Data Base Management(Customer Tracking/Mailings/Lists)
5.6.4 Business Graphics
5.6.5 Bookkeeping (Inventory, General Accounting, Taxes, Payroll)
5.6.6 Printing Capabillities
5.7 Fax System
5.8 Telephone System


CHAPTER 6: STORE EQUIPMENT DESCRIPTION AND LAYOUT


6.1 The Major Modules and Components in Your New Water Store
6.2 Descriptions of Various Types of Water Stores
6.2.1 The Type 1 Water Store
6.2.1.1 Special Features of the Type 1 Water Store
6.3.1.2 The Type 1 Mini-Store
6.2.1.2.1 Preconditioning Assembly
6.2.1.2.2 Low to Medium Capacity Water Distillers
6.2.1.2.3 Disinfection System Requirements
6.2.1.2.4 Water Storage Tanks
6.2.1.2.5 Mini-Store Countertop Water Dispenser Options
6.2.1.2.6 Summary and Recomenmendations for the Type 1 Mini-Store
6.2.1.3 Type 1 Full Service Water Store
6.2.1.3.1 Summary and Recommendations for Type 1 Full Service Water Store
6.2.2 The Type 2 Water Store
6.2.2.1 Type 2 Mini-Store
6.2.3 The Type 3 Water Store
6.3 Laying Out an Attractive Water Store
6.4 Creating the Professional Support Package
6.4.1 Hiring a Professional to Help Create a Professional Image
6.4.2 Protecting Your Image
6.4.3 The Company Name
6.5 Sample Water Store Interior Layouts and Product Displays


CHAPTER 7: EQUIPMENT AND VENDOR SELECTION


7.1 Smart Equipment MarketingChoices
7.2 Vendor Relationships
7.2.1 Purchasing Techniques
7.2.2 Exclusive Distribution
7.2.3 Referral Programs
7.3 Branded Equipment
7.4 Diversification
7.4.1 Finding New Products
7.5 Our Recommendations
7.5.1 Distillation Systems
7.5.2 Blank Section
7.5.3 Point of Use Filtration Systems
7.5.4 Point of Use Reverse Osmosis Units
7.5.5 Ceramic Water Filtration Systems

CHAPTER 8: ADVERTISING, SALES AND PROMOTIONAL ACTIVITIES


8.1 How a Water Store Works - And Why it Works
8.2 The Psychology of a Properly Operated Water Store
8.2.1 Harnessing Your Emotions and Projecting Them Correctly
8.2.2 Service First
8.3 Using Water Testing to Close Sales
8.4 Using the Internet
8.5 Advertising that Works
8.5.1 Display Advertising
8.5.2 Yellow Pages
8.5.3 Flyers
8.5.4 Coupons
8.5.5 Don’t Forget the Local Ethnic Media
8.5.6 Store Handouts
8.5.7 Radio
8.5.8 Television/Cable
8.6 Fairs, Home Shows and Other Exhibitions
8.7 Sponsoring Community Events
8.8 Holiday Promotions

CHAPTER 9: MANAGEMENT AND STAFFING


9.1 Self Management vs. Hired Help
9.2 Service & Installations: Employee vs Independent Contractor(IC)
9.2.1 Advantages to the Businessperson
9.2.2 Disadvantages to the Businessperson
9.2.3 Advantages to the IC
9.2.4 Disadvantages to the IC
9.2.5 Criteria for IC/Employee Seiection Issue
9.3 Management Risks
9.3.1 This is a Cash Business
9.3.2 Non-disclosure agreements
9.4 Government is not on the side of the employer
9.5 Liability Insurance: Protecting Your New Business
9.6 Special State Licensing Requirements
9.7 How Much to Pay Your Employees and Independent Contractors


CHAPTER 10: FINANCIAL DATA


10.1 Type 1 Water Store
10.1.1 Startup Expenses
10.1.2 Recurring Expenses
10.1.3 Proforma Profitability Profile
10.2 Type 2 Water Store
10.2.1 Startup Expenses
10.2.2 Recurring Expenses
10.2.3 Proforma Profitability Profile
10.3 Type 3 Water Store
10.3.1 Startup expenses
10.3.2 Recurring expenses
10.3.3 Proforma profitability profile
10.4 Producing income statements
10.5 Balance sheets
10.6 Record keeping
10.6.1 In-house, computerized book-keeping
10.6.2 Using a service bureau
10.7 Tax tips


CHAPTER 11: ADDING A BOTTLING OPERATION TO YOUR WATER STORE


11.1 Selecting the Bottled Water Format and Product
11.2 Getting Started in Bottling
11.3 Choosing Large Format Entry Level Bottling Equipiment
11.4 Choosing Small Format Entry Level Bottling Equipment
11.4.1 Small Format Bottling in Small Quantities
11.4.2 Small Format Bottling in Larger Quantities
11.5 Additional Considerations when Adding Bottling to Your Water Store
11.6 Sample Proforma Profitability Profile for Small Format Bottling
11.7 Typical Expense Profile for Large Format Bottling Operation

 

CHAPTER 12 UNDERSTANDING FUNCTIONAL WATER


12.1. The Need to Investigate Functional Water(a World Class Scientist Speaks)
12.2 An Introduction to Functional Water Beverages
12.3 Creating “Functional”, “Altered” or “Structured” Waters
12.4 A Few Words About the “Naysayers”
12.5 Separating Real Science From the Paranormal
12.6 Entering the “Nano-World” of Functional Water
12.7 Direct From Nature---or From the Laboratory


APPENDICES


Appendix A - Sample Business Plan
Appendix B - Understanding Carbon Filtration
Appendix C - Understanding Reverse Osmosis
Appendix D - Understanding Ozone Technology
Appendix E - Understanding Ultraviolet Technology
Appendix F - Understanding Steam Distillation Technology
Appendix G - Understanding Water Conditioning/Softening Technology
Appendix H - Understanding Ceramic Filtration Technology
Appendix I - Vendors/References
Appendix J- Conversion Factors
Appendix K -Glossary of Terminology

Appendix L - Interconnections of all water store components

ORDER THIS BOOK HERE

4444