(skip the intro and go directly to small format bottling equipment)

An Introduction to Small Format Bottling

Small-format(1/2 liter to 2 liter) bottling has rapidly become one of the most popular and profitable business areas in the water treatment industry.

The ease of use, low cost and wide array of possible beverages has made the Polyethylene Terephtalate(PET) bottling industry skyrocket to the top of the list of prosperous water industries. PET bottles combine outstanding performance and aesthetic qualities and offer a wide array of advantages:

  • Virtually Unbreakable
  • Easy to Handle and Transport
  • Excellent Clarity
  • Unique Proprietary Bottle Designs
  • Recyclable

Small Format Water Bottling is a relatively new concept in the water industry, a development which came to fruition during the Yuppie generation and which currently relies principally on the Yuppie and X-Generations for its continued growth and financial successes.

The dramatic turn these consumers have recently been taking AWAY from carbonated beverages toward healthier"juices" and "natural" drinks bodes well for alternative beverages such as drinking water.

Progressive bottlers have begun looking deeper into the demographics of the marketplace to identify so-called "niche" market products---products which will attract the health conscious Yuppie and X generations---products which can demand a premium price(and subsequent profit margin) and yet utilize existing, inexpensive capital equipment(i.e. bottling facilities).

Combining the concept of a portable, personal water supply or "individuality" in water service plus the chic, environmentally correct features of recyclable small format bottles has created an entire new industry of water processing and distribution.

This industry has become highly profitable by putting a clean, good tasting and refreshing beverage---water--- in an individual's hand whether on the job, at school, at the gym or at the discotheque.

Currently, a virtual horde of bottling companies is packing this business area with a wide range of drinking waters in both small and large format containers as well as vending apparatus and bottled delivery systems. California, the Sun Belt and now the Eastern seaboard are beset with scores of bottling enterprises pumping spring and purified water into all types of outlets.

This massive assault on the drinking water marketplace has created a highly competitive situation for all concerned: prices are depressed and the market is saturated with near-identical drinking waters, with profit margins at both water vending machines and store-shelves rapidly dwindling.

It would be safe to say that in many geographic areas, the current bottled water market is approaching a "maturity" or "saturation" phase where multiple entities are competing for virtually the same demographic groups with essentially identical products(except for product labels and bottle styles/shapes)..

This has all occurred simultaneously with increasing media coverage of a rapid worsening of the purity and safety of public water supplies. The health-conscious and upward mobile Yuppie and X-Generations found the small format bottle to be a perfect fit for their health-conscious lifestyle and social environments.

It is well to remember that this conventional bottled water industry is not immune from water contamination problems. Any number of studies have concluded that bottled water(in small or large format configurations) is many times not any cleaner or purer than local tap water - and in some cases may be even worse.

Equipment which you will see on other, related pages therefore not only emphasizes the physical bottling and packaging processes but also the rigorous sanitation procedures which must be applied to the small format products.

A wide variety of water products can be processed by small format bottling operations, ranging from simple spring water to purified water such as produced by reverse osmosis or steam distillation to a wide variety of FUNCTIONAL WATER products which command exceptionally higher prices in this competitive market and are capturing an increasing market share.

We invite you to review the various sections of this web site to determine what type of water bottling process will meet your needs; the type of water you are bottling and to what extent you plan to be "self-supporting" in this business,namely producing your own PET bottles, specialty packaging, etc.

Finally, it may be helpful for to think hard about where you buy your bottling equipment. More and more bottling equipment are being manufactured overseas(India, China, Taiwan, Japan, Korea) with inferior components, no professional service support and poor or unavailable parts.

Choose carefully - don't be like the writer below who now is sorry he didn't buy USA-made bottling products. Actual letter on file - name held on request.

My family tried to opened a Water Industry in East Africa. They spend a lot of money on the machines. They went and  purchase the machines in India. Some guys from the company went back to East Africa to restore the machines and didn't know what they were doing, and didn't go through with it, also because some parts were missing. Since I have some family in San Jose,or I might be going there, I was wondering if I could meet up with you, or talk to you on the phone.
Sincerly Yours,
Name withheld.

Our toll-free number in the USA is 1-800-478-7342. If you are out of country or overseas and need to contact us, the best way is by phone at 1-805-773-4502(Pacific Time Zone), FAX: 1-805-773-4409 or e-mail at purewater@earthlink.net.

Thank you for visiting our web site and we look forward to assisting you.